Jin Gu, as the art director of prodigy Lee Tae-baek, wants portray the rise of the 'loser' with no credentials to the top of the industry.
Park Ha-Sun wants to portray the role of the internal copywriter Baek Ji-yoon of the Geumsan Ad, the industry leader in advertising. A passionate and earnest woman, she wants to lead the drama as the leading lady and the love interest of Jin Gu.
Han Chae-young, as the account Executive of the Geumsan Ad Go Ah-ri is a dream come true on the outside.
A producer of the drama commented that "the title's 'genius' does not mean talent, but rather the passion of the genius of the work. We plan the drama to be a drama depicting people's challenges to their dreams, their struggles, and a cheer towards our viewers' efforts to their own dreams as well. "
- Native Title: 광고 천재 이태백
- So Known As: Ad Genius Lee Tae Baek, Lee Tae Baek, AD Genius Lee TaeBaek
- Directors: Park Gi Ho, Lee So Yeon
- Screenwriters: Seol Joon Seok
- Genres: Business, Comedy, Romance, Drama, Melodrama
- Jin GooLee Tae BaekMain role
- Park Ha Sun.Baek Ji YoonMain role
- Jo Hyun JaeEddie KangMain role
- Han Chae YoungGo Ah Ri / Go Bok HeeMain role
- Lee Jung GilKim Jong WookSupport role
- Jo AyoungKong Sun HyeSupport role
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